Monday, August 18, 2003

Reading this article on how the brand image of a nation is a prime deciding force for people buying and buying into the nation's products.

Some interesting bits:
* National image can be a complete media creation when the media are the sole source of information.
* Brands tap rather than use history in the truer sense
* A nation offers a fragmented set of images. So the key is to exploit the right fragments in line with the product and the target customer group

Communication?.....or propaganda?

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